Search Engine Optimisation

SEO - Search Engine Optimisation

You’re in this for the long-haul, which is why you need an effective SEO strategy with the bigger picture in mind.

An SEO agency where driving traffic is just the start.


To really get ahead here, you need an NZ SEO agency on your team who will take an analytical approach through a tailored strategy that is built around business growth – not just pushing traffic. We hone in on relevant traffic and valuable keywords, keeping a close eye on the everfluctuating world of search marketing to ensure our clients stay one step ahead.

SEO strategy

The what, how and why of your SEO strategy.

Let’s start with the why: 68% of all online experiences start with a search engine and more than half of all website traffic comes from organic searches.

In order to succeed online, your presence needs to be optimised. We never just throw your budget at high-competition keywords, but we examine exactly how your audience is behaving online, and build an SEO strategy around their actual journey – instead of just copying what your competitors are doing.

Abstract covers on-site SEO (that’s your metas, internal linking, site tagging, site structure, headings, and on-page copy) as well as the all-too-often-ignored off-site SEO (this is how we build your authority in the eyes of Google).

Analyse, execute, optimise:

Our approach to SEO.

Only 0.78% of Googlers actually bother to click on results on the second page, so we take a strategy-first approach to your SEO strategy. We believe that if you’re not first, you’re last, and our search optimisation experts build an in-depth strategy designed to drive performance.

Technology Discover

01 Analyse

Before kicking things into action, we analyse your industry, investigate your competitors and study your audience. We use innovative tools to carry out in-depth research, to unlock keywords that have high search volume but low enough competition.

Technology Build

02 Execute

It can feel impossible to keep up with Google’s dynamic search algorithm, which is why businesses choose to hand over the reigns to an SEO agency like us. We launch your holistic strategy to ensure your pages, images and videos are optimised, all audits are complete and inefficiencies corrected, and your keywords are all working hard to bring in the most relevant traffic.

Email marketing execute

03 Optimise

With ears to the ground, we constantly monitor your site’s performance using Google Analytics, Google Search Console, SEMrush, Screaming Frog and other tools, so we can optimise your campaign at every level. This way, you start seeing results faster – and they last way beyond the end of our partnership.

So what’s your campaign missing?

An experienced SEO agency in NZ like Abstract knows that yielding business growth through SEO requires a strategic omnichannel approach. We focus your budget on the most relevant channels for your individual brand.

Need a helping hand?

Send an email to

to uncover a bespoke, fullscale digital strategy that’s designed by us to drive your growth.

Collab with an SEO agency in Auckland with the tools and knowledge to become your business’ right-hand team when it comes to getting you on that all-important first page. We’d love to talk about what you want to achieve, so we can envision how Abstract Digital can help you get there.