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How Glacier Country Reached New Digital Heights
Glacier Country, one of the most beautiful spots in New Zealand – and the world – partnered up with Abstract Digital to attract more visitors. Together, we explored ways to convert digital wanderers into real-life visitors.
Introducing the Summer Roadie Campaign.
Mapping Out The Customer Journey
Outlining the customer journey was an essential starting point. To define how this might look, we leveraged interest and website data, using this to create awareness and sell the beauty of the region throughout the consideration stages. The aim was to deliver the most effective messaging at various times, and to capture the conversion at the end of the digital customer journey.
To achieve this, we used Facebook and Instagram Ads, Google Display and Google Search, organic social media and a targeted landing page.
The Summer Roadie Campaign lasted for two months, and this was all we needed to pull in just under 5000 giveaway entry submissions.
These entries were a result of 4.2 million impressions of ads across Facebook, Instagram, Google and Google’s Display Network. Within the two months, we achieved just shy of 20,000 website visits for Glacier Country.
The client’s Facebook and Instagram pages saw a combined reach of over 700,000 along with an increased total follower count of nearly 10,000.