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Cultivating a High-Growth Digital Strategy for Contact Organics
The weed control industry was in desperate need of a shake-up. Traditional glyphosate-based weed killer was found to be potentially harmful to the people & the environment, with chemicals making it into the food we eat. Major court cases are examining the possibility that glyphosate is a carcinogen, after the World Health Organisation’s International Agency for Research on Cancer (IARC) found a positive correlation between glyphosate and NHL (Non-Hodgkin lymphoma).
Contact Organics has spent the last three decades researching and producing a non-toxic alternative. Their product range kills weeds quickly and effectively – and is free of glyphosate. The brand uses natural, non-toxic ingredients and sustainable approaches to provide a powerful weed killer for homes, farms, businesses, communities and governmental organisations. Thanks to a focus on research, the Contact Organics products are fast-acting, don’t leave toxic residue, and prevent weeds from building up resistance.
Rebuilding Google Ads Campaigns
Funnelling Leads Through Facebook
Within a year of working with Abstract Digital, Contact Organics achieved a 300+% increase in leads and a 200+% increase in eCommerce revenue.
The increase in ecommerce sales even shifted the brand to a higher volume bracket with AusPost, bringing down their shipping costs per unit. They’ve also significantly raised their profile and established themselves as a solid challenger to the long-established market.